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CHENNAI: The State Bank of India (SBI) on Monday announced rebranding of its website as The SBI group having presence in insurance, mutual fund and card may also go for such Generic top-level domain (g TLD).
“It was an article in which you talk about how difficult it is to date,” he continued. It all looks very Norman Rockwell, or like one of those white people fancy wedding scenes that you see at the end of a romantic comedy.
Bank's own g TLD aims at simplifying the digital experience of customers and brings in enhanced security against phishing and lookalike websites.
Due to its non-replicability, a g TLD site like ".sbi" conveys an assurance to the customer that the site is authorised, genuine and is not an inappropriate or phishing site.
Much of the success of the domain sales came as a direct result of Sams entering into a deal with the largest radio broadcaster in the United States, Clear Channel (CC) Communications, to advertise and promote the domain on several hundred radio stations over a three-month period. The domain is preferred by many cycling clubs, as well as churches and Christian organizations, since "CC" could be an abbreviation for "Christian Church" or "Catholic Church".
Some open-source/open-hardware projects, such as the Arduino project, use a for their home pages, since "CC" is the abbreviation for "Creative Commons", whose licenses are used in the projects.